LBB: Lifestyle & Discovery App 9.12.04

LBB (Little Black Book) is a lifestyle app that caters to the interests and needs of over 20 million urban millennials. With access to 60,000 editor reviews and recommendations, users can discover unique brands in categories such as Home, Fashion, and Beauty. The app also provides City Guides to help users explore their neighborhoods in a more curated and personalized way.

One of the reasons why LBB has gained popularity, attracting over 2 million users, is its commitment to offering trusted reviews and recommendations. With a community of more than 100 editors, experts, and insiders, the app ensures that users have access to reliable insights on Fashion, Home, Beauty, and Electronics. Users can even watch fun videos of editors and experts reviewing products, restaurants, stores, trends, and other topics of interest on the app.

LBB goes beyond just providing reviews; it allows users to discover and try unique lifestyle brands through features like the Brand Finder, Gift Finder, and Check It Boxes. By participating in giveaways, users can win access to exclusive experiences and try out the hottest brands tried and tested by the LBB crew. In addition, LBB organizes curated events catering to different interests such as home decor lovers, beauty enthusiasts, foodies, and more.

For those looking to explore new places in their current city or while traveling, LBB's City Guides are a valuable resource. These guides recommend the best places to eat, shop, and explore in various neighborhoods across different cities.

LBB also offers engaging content through its Influencer Edits section. Users can watch home tours of celebrities like comedian Mallika Dua and celeb wedding designer Devika Narain. Additionally, they can discover what's in the Little Black Book of personalities like Mira Kapoor and Sanjana Batra. All this exciting content can be found on LBB's Social Media and App platforms.

To keep users up-to-date with the latest trends and exclusive launches, LBB provides information on new arrivals at popular high street stores like H&M Home, Uniqlo, and even IKEA. Users can also get a sneak peek into offline stores through LBB's YouTube channel, featuring stores like Westside, CAI, Pinklay, and more.